My palms were sweaty; I had a million thoughts running through my head. Did I practice what I was going to say enough? Was what I had to say compelling enough? Was I confident? What if people laugh at me?
This was the scene the first time I stepped in front of the camera. Did you think I was taking about popping the question? Funny enough, the experience was very much like the day I asked my wife to marry me. Both events were about engagement and the principles of mastering these experiences are nearly identical.
- Create a vision. The best marriage proposals are well-planned. The same is true when creating video. Know what “good” looks like and prepare ahead of time using scripts and storyboards.
- Practice. One of my favorite quotes is “Success Loves Preparation”. The first time you say, “Will you marry me?” shouldn’t be at the actual event. In order to make great training videos, the person in front of the camera must practice. Knowing the script will alleviate much of the initial stress. When the nerves kick in, remember to speak slowly and present the important content first.
- Make Eye Contact. This is a big moment. Have confidence. They say the eyes are the window to the soul. You want to make the connection in the moment. Keep your audience engaged by maintaining eye contact. Treat the camera (or teleprompter) as your audience. This may sound basic, but don’t forget to BLINK your eyes. As you begin to master camera engagement, add an occasional glance up or to the side, as if you’re taking a thoughtful moment to choose the right words to express yourself.
- Be Yourself. Engagement is a step two people take when they trust and respect each other. It usually comes after the first phase wears off and you truly understand and know the other person. And most of all there’s love. You might not get your audience to love you. But they should get to know the real you. Be yourself from the start.
- Just Do It. The famous Nike saying is the name of the game here. Making videos should be fun and enjoyable. The only way you’re going to get engaged is if you take action. Step out of your comfort zone and get it done!
Originally posted at http://www.weskill.com/blog